In general, we consider that the sampling frequency should be greater than the carrier frequency. No straightforward rule tells us how many times the sampling frequency should be compared to the carrier signal's frequency.
However, Nyquist Criteria tells us the sampling frequency must be at least twice the highest available frequency components in the message signal.
If the baseband message signal is 3 KHz, the sampling frequency must be 6 KHz or above. However, in the practical scenario, we can keep it ten times more than the message signal.
Similarly, we can set the sampling frequency ten times more than the carrier frequency. Some simulation examples show what happens if the carrier signal is less, equal, or greater than the sampling frequency.